📍 550 W B St, 4th Floor · Downtown San Diego, CA

Built for the
industries others
won't touch.

Nearfront is an outcome-based local SEO agency founded in San Diego. We power growth for cannabis retailers, peptide brands, and regulated businesses across the US, UK, Canada, and Australia, connecting every tactic to revenue.

2007
In SEO since
200+
Locations powered
38+
Brands across 4 countries
3%
Client churn rate

Eighteen years in. We know what works.

Our journey started in 2007, long before local SEO was mainstream. We built one of the first performance-driven SEO agencies, then launched Foottraffik, the first cannabis-focused SEO company, scaling it across dozens of markets before exiting in 2021.

One thing became clear through all of it: businesses in regulated industries needed a system built specifically for them. One that understood compliance restrictions, platform suppression, and how to drive revenue anyway.

Nearfront was built to solve that problem. We operate out of downtown San Diego and serve clients across the US, UK, Canada, and Australia, all with the same outcome-first methodology we've refined over nearly two decades.

Read our full story →

07
2007
Performance SEO agency founded
One of the first agencies built around measurable outcomes rather than rankings and traffic vanity metrics.
17
2017
Foottraffik launched
The first cannabis-focused SEO company. Scaled across dispensary markets nationwide before the vertical went mainstream.
21
2021
Foottraffik exit
Successful exit after proving the regulated-industry SEO model at scale across dozens of markets.
23
2023
Nearfront founded
A new methodology, outcome-based local SEO tracking every tactic back to revenue, calls, pre-orders, and direction requests.
26
2026
200+ locations, 38+ brands
Serving cannabis, peptides, THC-A, hemp, mushrooms, ketamine clinics, crypto, and tobacco across four countries.

Outcome SEO. Not activity reports.

We connect every tactic to a business outcome. If a tactic can't be tied to revenue, calls, or direction requests, it's not in scope.

01
Build authority
Links, citations, and trust signals that make Google and AI platforms treat your business as the authoritative answer in your market.
02
Track every platform
Google Maps, Search Console, GA4, Apple Maps, Google AI Overviews, ChatGPT, Gemini, and Grok, all in one reporting story.
03
Report on revenue
Every report leads with purchase revenue, call clicks, direction requests, and pre-orders. Rankings are context, not the headline.

"Every local business deserves a fair shot at the top. Whether you run a dispensary, a ketamine clinic, or a crypto exchange, Nearfront gives you the same competitive advantage as the largest players in your market."

Guillermo Bravo, Founder & CEO

We level the playing field for regulated industries.

Local visibility should not be a privilege of the largest brands or the least regulated industries. We build the same competitive infrastructure for a two-location dispensary that enterprise brands take for granted.

Our methodology is outcome-first, vendor-agnostic, and built from the ground up for industries that standard agencies won't serve correctly.

Start with a free data audit

The people behind the platform.

Small team. High output. Every account gets senior attention.

Guillermo Bravo
Guillermo Bravo
Founder & CEO
18 years in SEO. Founded Foottraffik in 2017, the first cannabis SEO company, scaled it nationally, and exited in 2021. Built Nearfront to bring outcome-based local SEO to regulated industries at scale.
Angel Castro
Angel Castro
AI Developer
Builds AI agents, automation workflows, and intelligence systems that power Nearfront's data pipelines and client reporting infrastructure.
Nick Johnson
Nick Johnson
Paid Media & Google Ads
Manages Google Ads, YouTube, and paid search campaigns across regulated verticals. Specializes in compliant paid strategies where standard playbooks don't apply.
Seth Lorenzi
Seth Lorenzi
Content Writer
Crafts compliant, high-converting content for regulated industries. Specializes in cannabis, peptides, and wellness verticals where content strategy has to work around platform restrictions.
Marcelina Cybulska
Marcelina Cybulska
Project Manager
Owns campaign execution across client accounts, keeping deliverables on track, reporting accurate, and clients informed. Specialist in local SEO and multi-location campaign management.
Sher Ali
Sher Ali
Web Developer
Builds and maintains the technical layer across client sites and the Nearfront platform, landing pages, conversion flows, and site performance.
Fred Amakobe
Fred Amakobe
Content Writer
Produces SEO-driven content across regulated categories. Focused on building organic authority through editorial content that ranks and converts.
Nithin Aleti
Nithin Aleti
Finance Specialist
Oversees financial operations, client billing, and internal reporting. Keeps the business running clean so the team stays focused on client outcomes.

Ready to see where
you actually stand?

Start with a free data audit. We'll show you exactly where your visibility gaps are and what it takes to close them.

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