Cannabis Dispensaries · Local SEO · Map Pack

Local SEO for
cannabis dispensaries.

Dispensaries can't buy Google or Meta ads, so the Map Pack is where customers choose a store. We do that one job, run by the founder of the first cannabis SEO company, with every metric tracked back to revenue and our own rankings published monthly.

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Guillermo Bravo, Founder and CEO of Nearfront
Guillermo Bravo
Founder & CEO · SEO since 2007
dispensary near me

Three slots decide who gets the walk-in. Everything we do is aimed at one of them.

RelevanceHow well the profile matches the search. Categories, menu, and the signals on your site.
DistanceHow far your store is from the person searching. You can't move the store, so you cover the radius around it.
ProminenceHow well known the store is. Reviews, citations, and links, built at a pace that holds.

Relevance, distance and prominence are Google's own three ranking factors, not our theory of them.

Every Stat From a State Agency’s File
Sourced, Dated, Re-Checkable
Rankings Published Monthly
First Cannabis SEO Company, Founded 2017
San Diego, California
200+
Dispensary and retail locations served
19K+
Real customer actions tracked monthly
38+
Brands in the US, UK, Canada, and Australia
3%
Churn rate on active SEO campaigns

Figures reflect Nearfront's active book of business as of 2026.

One Service

Local SEO for dispensaries.
Nothing else.

In August 2026 we dropped every other vertical to do one job: putting licensed dispensaries in the Google Map Pack.

The Service
Cannabis Dispensary SEO
Dispensary Maps ranking, SoLV growth, Jane, Dutchie and Treez revenue attribution, and delivery zone SEO, built around the restrictions Google puts on cannabis.
Maps SoLVPre-Order AttributionDelivery ZonesGBP Signals
Explore Cannabis Dispensary SEO →
Add-On
Satellite Pages
Suburb-level local pages built on your own domain from sourced local data, so your store ranks in the towns customers actually drive from, not just its own address.
Your DomainSourced Local DataRadius Coverage
See the live demo →
Intelligence
Sourced Market Guides
31 state and city guides where every statistic is parsed from the state agency's own file and carries its date. The same sourcing standard we apply to your market before we touch your site.
State DataDated ClaimsRe-Checkable
Browse the guides →
Why Us
Built by the Foottraffik Founder
Guillermo Bravo has been in SEO since 2007, founded the first cannabis-focused SEO company in 2017, exited in 2021, and came back to do only the part that wins for dispensaries.
SEO Since 2007FoottraffikSEO Rockstars Podcast
Meet the team →

See how we compare to other cannabis SEO agencies, our sourced market guides for 31 dispensary markets, and the service overview →

The Outcome Chain

Every tactic connects
to a business outcome.

Rankings and impressions are signals. Revenue, calls, direction requests, and pre-orders are the score.

01
Build
Links, trust & domain authority
02
Rank
Rankings improve across Google & AI
03
Impressions
More visibility, more reach
04
Clicks
Qualified traffic to your site & listing
05
Actions
Calls, directions & pre-orders
06
Revenue
Delivery orders & ecommerce sales

Link equity compounds over 60 to 90 days. Month 1 results are directional, not the full effect.

Measurement Stack

Everywhere customers look.
that matters.

Google, Apple Maps and the AI assistants people now ask, read into one report instead of three.

Google Data Sources

Google Business Profile
Calls · Directions · Impressions
Google Analytics 4
Revenue · Orders · Channels
Google Search Console
Keywords · Clicks · Position
Google Maps Grid
SoLV · ARP · Competitor grid · AI Mode

AI Search & Additional Platforms

Google AI Overviews
AI citations · Brand mentions
Google Gemini
AI search visibility · Answers
ChatGPT & Grok
Brand share of voice · Citations
Apple Maps
Maps ranking · Location signals

Authority & Link Intelligence

Domain Rating & Authority
Domain rating · Trust signals
Referring Domains & Links
Live link counts · Indexed backlinks

"Most SEO agencies optimize for the report, not for the business. We report on what moves revenue, and call out everything that doesn't."

We build links, trust and authority for your domain
Rankings improve across Google, Maps, and AI search
More impressions, more people see your brand first
More clicks, qualified traffic to your listing and site
Customer actions, calls, directions, pre-orders, delivery
Ecommerce sales, attributed, tracked, reported
Cannabis · Case Study

Two-location retailer.
$1.15M in one month.

San Jose, CA · Two store locations + same-day delivery. DR 36 · 1,106 referring domains.

66.6%
of revenue from Google Organic
$1.15M
purchase revenue in one month

April 2026 Results

10,515
pre-orders fulfilled
+15.5%
GBP call clicks MoM
pos 5.7
"dispensary near me"
+1.3%
total order growth MoM
DR 36
domain rating
1,106
referring domains live

Results are from one confidential client for the month shown and are not typical or guaranteed. Outcomes depend on market, competition, baseline authority, and campaign scope.

Why Nearfront

Why dispensaries hire us.

One service, run by the person who built the first cannabis SEO company, reported against revenue.

01
Revenue first
Every report opens with purchase revenue, call clicks and direction requests. Rankings sit underneath as the cause.
02
Regulated-industry fluent
Jane, AIQ, Treez and Weedmaps, plus the compliance rules that shape what a dispensary can say. No learning curve on your dime.
03
Google, Maps, and AI, all tracked
SoLV, keyword position, Google AI Overviews, ChatGPT, Gemini and Grok, in one report rather than five dashboards.
04
Live data, not screenshots
GA4, GBP, GSC, Google Maps Grid, and Apple Maps all connected. Reports are built from live pulls, not static monthly exports.
05
Vendor-agnostic
We tell you plainly when something is not working, including when the thing not working is us.
06
Scales from 1 to 25 locations
Same methodology for a single dispensary or a fifty-store retail chain. No rebuild, just scope.
FAQ

Common questions.

Local SEO for cannabis dispensaries. Google Business Profile, Map Pack position, domain authority and sourced market content, tracked back to what each one produced at the register.
Yes, licensed dispensaries only. It is the one service we sell and the only one we want to be known for.
Our reports open with revenue, calls, direction requests and pre-orders, and put the ranking that produced them underneath.
None. We do not sell paid media, and dispensaries cannot buy it for THC products anyway, which is why the Map Pack carries the growth.
Yes. Google AI Overviews, Gemini, AI Mode, ChatGPT, Grok and Apple Maps, alongside Google Search and Maps, in the same report.
Links from real referring domains, content aimed at high-intent searches, Google Business Profile signals, and technical health. Nothing that puts your listing at risk.
No, and neither can anyone else. What you get is work you can inspect and a monthly read on whether it moved anything.
Authority compounds over 60 to 90 days. Direction in month one, position movement by month two, revenue correlation by month three, measured against your own baseline.
Usually yes: Business Profile, Analytics and Search Console, so the reporting runs on live data. We scope the access before we start and change nothing without your approval.
Scoped per engagement, on locations and how competitive your markets are. Start with the free audit: it shows the gaps before you commit to anything.
Yes. Each store gets its own profile, tracking and review program, with combined reporting across the group.

Your next customer
is already searching.

We connect the dots from your Google listing to your register. Start with a data audit. No commitment, no generic report.

Get Ranked Free
Email
bravo@nearfront.com
Phone
(760) 829-2735