Privacy Policy

Nearfront, operating as Nubravo, LLC ("Company," "Nearfront," "We," "Us," or "Our"), respects your privacy and is committed to protecting it through this Privacy Policy ("Policy"). This Policy describes the types of information we may collect from you or that you may provide when you visit nearfront.com or use any related applications, dashboards, client portals, or services (collectively, the "Services"), and our practices for collecting, using, maintaining, protecting, and disclosing that information.

By accessing or using our Services, you agree to this Policy. If you do not agree, please discontinue use immediately.

Information We Collect

We collect several types of information from and about users of our Services, including:

• Personal Information. Name, company name, email address, phone number, postal address, billing information, account identifiers, and other information you choose to provide.
• Customer Data. Information you upload, submit, sync, or otherwise make available through the Services, business listing data, location details, reviews, website content, campaign data, and analytics.
• Technical and Usage Information. Device type, browser type, IP address, approximate location, operating system, session identifiers, pages visited, referring links, timestamps, and interaction logs.
• Non-Personal / Aggregated Information. De-identified or aggregated analytics used to understand performance and improve our Services.

We collect information directly from you when you book a call, request a demo, run a free ranking audit, create an account, or communicate with us; automatically through cookies and server logs (see "Cookies and Tracking Technologies" below); and from third parties when you connect integrations (Google, Meta, POS providers, listings platforms, and other authorized partners).

How We Use Your Information

• Provide, operate, maintain, and improve our Services.
• Create and administer your account, subscriptions, and access controls.
• Process transactions, billing, and payment collections.
• Provide support, respond to requests, and communicate service updates.
• Monitor, debug, secure, and prevent fraud or abuse of the Services.
• Analyze usage trends and performance for product improvement.
• Comply with legal obligations and enforce our agreements.
• Send marketing communications where permitted by law. You may opt out at any time.

We do not sell your personal information.

Disclosure of Your Information

We may disclose information we collect to:

• Service Providers who perform services for us under contractual obligations to protect data.
• Integration Partners you authorize (Google, Meta, POS providers, listings platforms).
• Business Transfers in connection with a merger, acquisition, or sale of our business.
• Legal and Safety requirements, to comply with law, subpoenas, or court orders, or to protect the rights, property, or safety of Nearfront, our customers, or others.
• With Your Consent for any purpose disclosed when you provide the information.

SMS Consent and Mobile Information

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Cookies and Tracking Technologies

Our public marketing website (nearfront.com) uses cookies that are strictly necessary to serve the pages, plus Google Analytics 4 (loaded through Google Tag Manager) to measure aggregate usage: pages viewed, traffic sources, and clicks on actions such as booking a call or tapping our phone number. Google Analytics sets cookies that begin with _ga. We do not run advertising or remarketing pixels, Google Signals (ads personalization) is disabled, and analytics data is retained for 14 months before automatic deletion.

We also use RB2B, a business visitor identification service, which uses cookies, device identifiers, and IP addresses to identify the businesses visiting our website and, for visitors located in the United States, may identify the individual visitor (for example name, company, business email address, and LinkedIn profile) so that our team can follow up with relevant businesses. RB2B does not run on client reporting pages. You can opt out of this identification at any time at app.retention.com/optout or by contacting privacy@nearfront.com.

Within our authenticated application and dashboards (app.nearfront.com), we use essential cookies (login sessions, preferences, security) and analytics cookies (usage measurement) to operate and improve the Services. You can manage or block cookies through your browser settings.

Free Ranking Audit

Nearfront's own app at app.nearfront.com runs the free ranking audit in our homepage's hero. Vercel hosts that app, and it keeps its records in a Supabase database. The homepage first contacts the app when you click into the store search box or open the fields to type your store's details. From then on it sends the name you type in the search box, with a random search session code, to the app, which looks for matching businesses through the Google Maps Platform Places API. That lookup is made by our server, so Google sees the text you typed but not your IP address.

The audit takes three steps on the homepage. In the first, you choose your store, or up to three stores of your business, or type your store's name, city, and state, and pick one of three searches; nothing is sent when you continue. In the second, we ask for your name, email address, and mobile number. When you send them, your browser delivers them, together with the Google place ID of each store you chose and the search you picked, directly to our app at app.nearfront.com, without passing through nearfront.com's own servers. If you picked the search for your city, the homepage sends only that choice, and our app reads the city from each store's address when its scan runs. The app saves your details as a sales lead, emails our team that a request has come in, and starts a scan of each store, whose results it keeps with that store's place ID and the search. If you typed your store's details instead, your browser sends that store name, city, and state with your name, email address, and mobile number to our app, where our team uses them to find your store and run the audit for you. Local Falcon runs the scan: it checks where the store appears in Google Maps results from 81 points around it and reads public business listings only. Sometimes the scan cannot start at once: today's free audits may all be taken, you may already have run your own free audits for the day, or free audits may be paused for the month. The app keeps your details in every one of those cases. When only today's audits are taken and the next morning's list still has room, it queues your scan and runs it that morning by itself; in every other case our team runs the audit for you.

The form sits on our homepage, which loads the same tags as every other page on nearfront.com: Google Tag Manager and, through it, Google Analytics 4 and RB2B, as described in "Cookies and Tracking Technologies" above. The audit's own code shares only these facts with our analytics: how far you got (a search, a chosen store, opening the fields to type your store's details, each step reached), which of the three searches you picked, how our app answered, and whether you viewed the booking calendar, clicked into it, or told us you booked. It never passes on your name, email address, phone number, store, city, or anything you type.

We use your name, email address, and mobile number only to talk with you about this audit. Through Resend, our app emails you the link to your report once it is ready, then up to two follow-up emails about it. When our team runs the audit for you, as it does for store details you typed and for a scan that could not start or be queued, we email you the report ourselves. The report itself opens on our app, not on nearfront.com, and the app's pages carry no analytics or visitor identification tags. Its map is loaded from Google Maps in your browser, so Google receives your IP address and the page's address.

The third step shows Google Calendar's appointment schedule, in case you want the report walked through on a call. The homepage loads that calendar from Google only after your details are sent, and anything you enter in it goes to Google under Google's own privacy policy.

When the homepage form cannot run in your browser, or its store search fails, the homepage links instead to the audit page on our app itself, app.nearfront.com/audit. Its steps run in a different order. There you type your store's name, and a city or ZIP code if you like, then choose the store and a search, and the app looks the store up the same way and starts the scan right away. The report page then asks for your email address and phone number before it opens the full report. If you send them, we keep both as a sales lead and use them only to talk with you about that audit, and Resend sends you the report's link and up to two follow-up emails about it, as it does for the homepage form.

To hold each visitor to a daily number of free audits, searches, and requests, our app counts them by a keyed one-way hash of your IP address. Your IP address itself is not stored. To stop the audit emails or have your details deleted, write to privacy@nearfront.com.

Third-Party Services on This Website

Some pages rely on third-party services that may set their own cookies and process limited information under their own privacy policies: Google Calendar appointment scheduling (used to book calls on our booking page and in the last step of the homepage audit, where it loads only after you send your details), RedCircle (used to embed the SEO Rockstars podcast player on our podcast page), Google Tag Manager and Google Analytics (Google LLC; usage measurement as described in "Cookies and Tracking Technologies" above, see the Google Privacy Policy), RB2B (business visitor identification, as described above), Google Maps Platform (Google LLC; the Places API finds dispensaries when you search for your store on our homepage, through our app as described in "Free Ranking Audit" above), and Resend (tells our team about each free ranking audit request, sends free ranking audit reports and their follow-up emails, and, for a request that still arrives through our retired contact form, delivers it to our inbox and sends that form's follow-up emails). Links to external platforms such as Spotify, Apple Podcasts, and LinkedIn are also governed by those providers' policies. We do not control and are not responsible for the data practices of these third parties.

Accessing Google Accounts

If you connect Google services to your Nearfront account, we use Google OAuth for secure authentication. We request only the permissions needed to provide the features you enable. We access only the minimum data necessary, do not use Google data for advertising targeting, and do not allow humans to review Gmail data except with your explicit consent. You may revoke access at any time via your Google Account settings.

Your Choices

• Adjust browser settings to block or manage cookies.
• Install the Google Analytics opt-out browser add-on to exclude your visits from our analytics.
• Opt out of business visitor identification at app.retention.com/optout.
• Opt out of marketing emails via the "unsubscribe" link in any email.
• Request deletion or correction of your data at privacy@nearfront.com.

California and Regional Privacy Rights

If you are a resident of California or other states with applicable privacy laws (CO, CT, UT, VA), you may request information about categories of personal information collected, access or deletion of your personal information, and opt-out from certain processing where legally applicable. Submit requests to privacy@nearfront.com.

Data Security

We implement technical and organizational measures designed to secure your information. Data is transmitted using encrypted connections (HTTPS/TLS) where supported. No method of transmission over the Internet is 100% secure. Use of the Services is at your own risk.

Data Retention

We retain information as long as reasonably necessary to provide and improve our Services, meet contractual and legal obligations, resolve disputes, enforce agreements, and maintain required business records. When no longer needed, we delete, anonymize, or de-identify information where feasible.

Children Under 13

Our Services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we may have such information, contact us at privacy@nearfront.com.

Changes to This Policy

We may update this Policy at any time. Changes will be posted on this page with an updated "Last modified" date. Continued use after updates means you accept the revised Policy.