Meta Ads for Regulated Brands
Facebook and Instagram, done compliantly. We navigate LegitScript, Meta's written-permission process, and age-gated targeting to run the campaigns most agencies won't touch.
Most of your competitors get banned. The rules are narrow, but they exist.
Meta prohibits ads for THC products and for vapes of any kind, full stop. But the door is not fully closed: Meta allows limited CBD and hemp advertising under strict conditions, and brands that meet them can reach audiences their competitors cannot.
In practice that means non-ingestible CBD ads with an active LegitScript certification, prior written permission from Meta, U.S.-only and age-gated (18+/21+) targeting, and no health or medical claims. Non-ingestible hemp products like fiber and seeds face lighter rules; ingestible and inhalable forms face the heaviest restrictions.
We handle the certification and approval process, build creative that passes review, and run the awareness and retargeting campaigns that actually clear Meta's policies, then tie them to the same revenue report as your SEO.
How we run compliant Meta Ads
LegitScript & approvals
We guide you through LegitScript certification and Meta's written-permission process, the two gates that let compliant CBD and hemp brands advertise at all.
Policy-safe creative
Ad copy and creative built to clear Meta review: no health or medical claims, correct product framing, and the disclosures Meta requires.
Age-gated targeting
U.S.-only, 18+/21+ audiences and geo-targeting that keep campaigns inside policy and in front of buyers who can actually purchase.
Awareness & retargeting
Brand-awareness and retargeting funnels for the products Meta permits, structured to build demand rather than trip prohibited-product filters.
Organic where paid is blocked
For THC and inhalables Meta will not run, we shift budget to SEO and organic authority so you still capture the demand.
One revenue report
Meta spend connected to GA4 and your outcome report, so paid social sits next to SEO in a single view of what drives revenue.
Every engagement includes
- LegitScript certification guidance
- Meta written-permission application support
- Compliant creative, copy, and disclosures
- Audience, age-gate, and geo-targeting setup
- Brand-awareness and retargeting campaign builds
- Conversion tracking connected to GA4
- Organic fallback strategy for prohibited products
- Monthly reporting tied to your revenue outcomes
Common questions
Can I advertise cannabis or THC on Meta?
No. Meta prohibits THC-product ads and all vape ads. For those products we lean on SEO and organic authority instead, which is where the durable demand is anyway.
What CBD and hemp ads does Meta allow?
Limited ones: non-ingestible CBD with an active LegitScript certification, prior written Meta permission, U.S.-only and age-gated targeting, and no health claims. Non-ingestible hemp like fiber and seeds faces lighter rules.
What is LegitScript, and do you handle it?
LegitScript is the third-party certification Meta requires before it will approve most CBD ads. Yes, we guide you through certification and the Meta written-permission process.
What if my products can't be advertised on Meta?
We shift that budget to organic search and other compliant channels, and connect everything to one revenue report so nothing is wasted.
Run the paid social others can't.
Start with a free data audit. We will tell you honestly what you can advertise on Meta, what you can't, and the compliant plan to grow either way.
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